NEUROMARKETING − A TOOL FOR INFLUENCING CONSUMER BEHAVIOR
Rano NazarovaDoctor of Economics., Professor of Department of Industrial Economics, Tashkent State University of EconomicsTuychiev Komilzhon LazizovichMaster of economics, Tashkent State University of Economics
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Modern marketers use the latest scientific achievements in their work. One of the new techniques in their practice is called neuromarketing. It involves scanning consumers' brains while viewing ads and consuming products. The article highlights the concept of neuromarketing, its scope, methods and directions of neuromarketing in the modern world, as well as some examples of the use of neuromarketing.
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