The innovative marketing applications and online consumer behavior

Actuality and Scientific Value of the topic of this Work is determined by the fact that the innovative marketing applications are not so widely used in Russia, Uzbekistan as in Europe. Meanwhile nowdays an efficient online marketing without a usage of the innovative marketing applications is not possible. The key target of the the current paper was to define the innovative marketing applications and to consider the online consumer behavior. The given article is managed comprehensively explore a concept of the innovative marketing applications. Such researchers as J. Evans (1996), E. Collinson, E. Shaw (2001), A.R. Andreasen (1994) studied such aspects of online marketing as the innovative approaches of the marketing. There was determined the typology of the innovative applications in the given article. There were also determined the vectors of the interactive consumer behavior in the innovative marketing applications in the given article.

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