THE ROLE OF NATURAL HEALING RESOURCES OF THE COUNTRY'S REGIONS IN IMPROVING THE QUALITY OF SPA SERVICES FOR FAMILIES

Features of the organization of family recreation and treatment on the territories possessing natural healing resources and developed sanatorium and resort complex are considered. The research materials are scientific works in the field of assessment of natural and climatic potential of territories, directions of its effective use in social and economic development of regions. The functions of the sanatorium and resort complex are characterized, the data on the state of family and children's recreation and treatment are given on the example of the Perm region. The main methodology of the study is an expert survey and statistical analysis. The qualitative and quantitative indicators of family and children's recreation and treatment are considered, the actual directions of development of sanatorium and resort offer for this group of consumers are revealed. Measures are proposed to optimize the use of natural healing resources of the region in order to improve the quality of family holidays.

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