RESORT AND RECREATIONAL POTENTIAL AS A FACTOR OF ECONOMIC DIVERSIFICATION IN RURAL AREAS OF THE PERM REGION

Rural areas are an important strategic resource for the development of resort and recreational specialization of the Perm region. Most health resorts in the region are located in environmentally friendly areas, which allows you to develop a value proposition for different groups of consumers. The study conducted by the author indicates a growing demand for medical and health services of enterprises of the sanatorium complex. The article presents the characteristics of the resort and recreational potential of the Perm region, and identifies trends in consumer demand for medical and health services of enterprises of the sanatorium complex. A system of measures to diversify the region's economy based on optimizing the use of the resort and recreational potential of rural areas is proposed.

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