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Opportunity of digital marketing in tourism sphere

Khurramov Ortikjon KayumovichFayzieva Sayyora AnnamuradovnaFarmanov Erkin AlimovichLecturer, Department of Tourism and Hotel ManagementDjafarova Nigina AlisherovnaInstitute for TourismDavronov Istamkhuja OlimovichLecturer, Department of Tourism and Hotel ManagementBukhara State University, Uzbekistan
2020en
ABI

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This article describes the opportunity of digital marketing in tourism sphere. Since the Internet as a medium of communication is constantly progressing and becoming more complicated, and at the same time, the possibilities of promoting a company in the virtual space are expanding, a need arose for a new direction in the structure of general marketing, which would write the features of achieving the goals of marketing on the Internet.

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