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Investigating what learners value in marketing MOOCs: a content analysis

Moon‐Heum ChoInstructional Design, Development and Evaluation, Syracuse University, Syracuse, NY, USATianxiao YangInstructional Design, Development and Evaluation, Syracuse University, Syracuse, NY, USAZhijuan NiuInstructional Design, Development and Evaluation, Syracuse University, Syracuse, NY, USAJae Kum KimKorea International University of Ferghana, A Navoiy ko’chasi 55/3 uy, Ferghana, Uzbekistan, 150100

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