The Role of Communicative Strategy and Tactics in Name Creation

The addressee predetermines which communicative strategy to choose for the addressee to achieve the communicative goal, and accordingly performs verbal actions. This aspect is also important when creating a name. This article provides information on the linguistics of name formation, the role of communicative strategies and tactics in the formation of names, the main trends in name formation in the Uzbek language. In addition, recommendations were made on the technological mechanisms of name creation. On the example of the Uzbek language, models for creating names specific to national languages have been developed.

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