METHODOLOGICAL ASPECTS OF USING MARKETING STRATEGIES IN INCREASING THE EXPORT CAPACITY OF VINEYARD ENTERPRISES

Currently, in difficult socio-economic conditions, the marketing orientation of the economic activity of an enterprise is the most effective way to develop and strengthen business, therefore we propose a set of measures to improve the marketing strategy and policy of agricultural enterprises that produce grapes, the grape processing industry and trade organizations in terms of the sale of grapes and wine materials.

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