THE USE OF MARKETING STRATEGIES IN INCREASING THE EXPORT POTENTIAL OF ENTERPRISES OF THE VITICULTURAL INDUSTRY

This article shows the role, importance of the viticultural industry in the country's economy, prospects for the production and export of exportable products using marketing strategies in the field, analyzes the opinions of a number of scientists, thoroughly examines the main problems and shortcomings in the development of the industry. Proposals have been cited for the development of viticulture prospects and the use of a marketing strategy for its export.

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