CYBERSECURITY AND AI IMPLICATIONS FOR SOCIAL MEDIA

Social media systems have assumed a significant societal role, connecting an extensive global community exceeding one billion people and facilitating communication and information exchange both on an individual and group scale. These platforms hold considerable potential to contribute to humanity by disseminating information on infectious diseases and serving as forums for addressing critical issues, such as child trafficking and violence against women. However, it is important to acknowledge that social media systems also have the capacity to cause harm, including the proliferation of misinformation, commonly referred to as fake news, and intrusions into individuals' privacy. The landscape is further complicated by the widespread adoption of Artificial Intelligence (AI) systems, bolstered by robust machine learning techniques, and the escalating frequency of cyberattacks on information systems. These developments are fundamentally altering the ways in which humans utilize social media platforms. This paper engages in a comprehensive exploration of the roles played by both AI and Cybersecurity within the realm of social media systems. It delves into the advantages offered by AI while underscoring the imperative need to safeguard social media systems.

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