Is ‘she’ more impulsive (to pleasure) than ‘him’ during livestream e-commerce shopping?
Qianru HuangUCSI Graduate Business School, UCSI University, Kuala Lumpur, MalaysiaOmkar DastaneUCSI Graduate Business School, UCSI University, Kuala Lumpur, MalaysiaTat‐Huei ChamUCSI Graduate Business School, UCSI University, Kuala Lumpur, MalaysiaJun‐Hwa CheahNorwich Business School, University of East Anglia, Norwich, United Kingdom
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