The importance of marketing programs in increasing passenger loyalty to public transport services
Ziyodullo RakhmatovTashkent State Transport University, Tashkent, UzbekistanA. M. TuychiyevTashkent State Transport University, Tashkent, Uzbekistan
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Annotatsiya
This article examines the existing shortcomings and problems in the field of passenger transportation of Tashkent city. How to correctly and effectively use marketing communications in increasing the market share of metropolitan services is suggested. Also, marketing communication programs suitable for target segment groups have been developed by dividing the existing population into segments.
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