The Impact of Digital Transformation on Retail Banking Product Sales An Econometric Analysis
Mansur EshovZokir MamadiyarovDepartment of Bank Accounting and Audit, Tashkent State University of Economics, Tashkent, UzbekistanSamariddin MakhmudovDepartment of Economics, Mamun University, Khiva, UzbekistanShoh Jakhon KhamdamovDepartment of Economics, Mamun University, Khiva, UzbekistanNizomjon Shukurullaevich KhajimuratovDepartment of Financial analysis and audit, Tashkent State University of Economics, Tashkent, UzbekistanDilobar RuzievaDepartment of Green economy, Tashkent State University of Economics, Tashkent, UzbekistanShakhlo YunusovaResearcher of TSUE, Tashkent State University of Economics, Tashkent, Uzbekistan
2024en
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The digital transformation of retail banking has significantly changed the way financial institutions interact with customers and manage their product offerings. This study examines the impact of digital tools and technologies, such as online banking platforms, mobile apps, and automated sales processes, on retail banking product sales. Using econometric analysis, the study examines the relationship between digital transformation and key performance indicators, including sales volume, customer engagement, and operational efficiency.
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