STRATEGIC MANAGEMENT OF INNOVATIVE DEVELOPMENT OF ENTERPRISES

The article considers conceptual foundations of strategic management of innovative development of enterprises, which is a key factor of ensuring their competitiveness in the context of dynamic changes in the market environment. The main attention is paid to the formation of effective management mechanisms that allow integrating innovation processes into the overall development strategy of an enterprise. The necessity of focusing on long-term goals is substantiated, taking into account rapid technological changes and the growing role of knowledge and information in economic activity. The main stages of strategic innovation management are analyzed, including the formulation of mission and vision, assessment of the external and internal environment, determination of strategic priorities, development and implementation of innovation programs. Particular attention is paid to approaches to assessing the effectiveness of innovation activities, which allows adjusting strategies depending on the results obtained. It is proved that when justifying the choice of an innovation strategy, managers should take into account its compliance with the overall development strategy of the enterprise, its acceptability in terms of risk, and market readiness to accept a new product. It is determined that a matrix of alternative options, compiled by analogy with the SWOT matrix, can also be a tool for choosing an innovation strategy. The article also considers models of interaction between enterprises and other participants of the innovation ecosystem, such as research institutions, universities, start-ups and investors. The importance of partnerships for the exchange of knowledge, technologies and resources is emphasized. A methodological approach to the development of innovation strategies based on a combination of forecasting, risk management and change management elements is proposed. The study emphasizes that successful strategic management of innovations requires flexibility, adaptability and integration of various functional areas of an enterprise. The results of the study can be used to improve the practice of strategic management of innovation development, contributing to the achievement of sustainable growth and strengthening of market positions of enterprises.

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