Exploring Social Interactions in WhatsApp Groups: A Netnographic Study of Virtual Photography Communities

This research aims to find out the netnography study of social interaction in social media Whatsapp gruop members of the virtual community of photography LLP Indonesia, This research method uses netnography method with qualitative descriptive research type.Data collection techniques used observation and documentation by screenshooting conversations, images, and videos in the whatshap group Data analysis techniques used data reduction, data presentation and conclusion drawing.The results of this study indicate that the social interaction of members of the LLP Indonesia (Lighter Light Painting Indonesia) photography virtual community is in the form of verbal and nonverbal communication.Verbal communication includes: conversations in the form of text and language, while nonverbal communication is sending images, videos, photos and emojis, and there are forms of social interaction in the form of associative social interaction and dissociative social interaction.

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