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STRENGTHENING THE MECHANISM FOR FUNDING INNOVATIVE PROJECTS IN BUSINESS ENTITIES

Zhubanova BayramgulNukus Branch of the Tashkent University of Information Technologies named after Al-Khwarizmi, PhD, Associate ProfessorMaxamatdinov Miyirbek PolatovichPupil in Presidential school in Nukus

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The article examines the mechanisms for fnancing innovative projects in business entities. Existing investmentattraction models are analyzed, key issues are identifed, and possible solutions are proposed. Special attention is given togovernment support programs, venture fnancing, and crowdfunding as promising tools. Recommendations are providedto improve the fnancial system for innovative projects to enhance companies' competitiveness.

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