The influence of chatbot social presence and media appeal on brand likability and usage intention: Evidence from Coffeehouse brands
Blend IbrahimSamarkand State University named after Sharof RashidovRazan Awadallah AwwadAl-Quds UniversityJoe HazzamStaffordshire Business School, Staffordshire UniversitySameer HamdanNear East UniversityAhmad AljarahCyprus International University
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