INNOVATIVE MARKETING CONCEPTS IN THE CONTEXT OF GREEN ECONOMY
Jumayev Olimjon SadulloyevichDoctor of Science ( ) Director of the Research Center for Competition Policy and Consumer RightsAkhmedova Shokhsanam Sindbod qizind degree Master’s student of Department of Marketing Tashkent State University of Economic
2025
Ochiq kirishGibrid
Litsenziya: cc-by
ABI
Annotatsiya
This article analyzes the theoretical foundations of green marketing concepts and its impact on the environment and economy. The necessity, advantages and core principles of eco-friendly products and environmentally conscious brands are examined, and Patagonia is taken as a case example.
Hali tarjima qilinmagan
Identifikatorlar
Iqtiboslar va manbalar
0 ta iqtibos0 ta foydalanilgan manba