Soft Power and Public Diplomacy: New Frontiers in Foreign Policy and Global Engagement

In the contemporary global landscape, Soft Power and Public Diplomacy have emerged as critical instrument used by nations to enhance their global engagement to achieve their foreign policy objectives. This paper explores the concept of soft power and public diplomacy. The study further examines their application in foreign policy implementation. The paper used descriptive research method and obtained data from secondary sources through review of existing literature on the emerging trends in soft power and public diplomacy. The paper used Social Exchange theory as its framework of analysis. This theory provides how countries engage in reciprocal exchanges of benefits and costs to achieve their goals. From the analysis of data gathered, the study results show that soft power and public diplomacy promote national interests and enhance global engagement. China uses soft power to promote its Belt and Road Initiative, United States use public diplomacy to promote its values of democracy India and Brazil use soft power to promote its cultural heritage and identity. Nigeria used soft power to enhanced its regional influence. Based on the study findings, the study recommends among others that African States should leverage soft power and public diplomacy to achieve their foreign Policy goals.

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