The impact of business intelligence and financial management on sales growth in manufacturing companies

This study examined the impact of business intelligence and financial management on sales growth in Jordanian manufacturing companies. This research is applied regarding the purpose and is descriptive-survey in terms of method. The statistical population of the study included managers of 120 manufacturing companies active in various industries in Jordan, from which 180 senior and middle managers were selected using a stratified random sampling method in 2024. The data were collected through a researcher-made questionnaire and analyzed using structural equation modeling. The path coefficient of business intelligence was 0.46 and financial management was 0.32, hence both significantly and directly impacted sales growth in Jordanian manufacturing firms. Business intelligence also indirectly affects sales growth through its effect on financial management; the path coefficient is 0.48. The variance explained for the final model regarding sales growth in the Jordanian sample was 62%. Hence, these results show that it is important to give due attention to the parallel development of business intelligence and financial management in Jordanian manufacturing companies.

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