РОЛЬ АРОМАМАРКЕТИНГА В ФОРМИРОВАНИИ ЭМОЦИОНАЛЬНОЙ ПРИВЯЗАННОСТИ К БРЕНДУ

The article explores aromamarketing as an effective tool of sensory influence that contributes to the formation of emotional attachment to a brand. Theoretical foundations of aromamarketing are discussed, and the impact of scents on consumer behavior and c ustomer loyalty is substantiated. Based on empirical analysis, the study identifies preferred scents for various business sectors and demonstrates their effect on brand perception.

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