Luxury Roleplay Adventure: Explore the New LuxGold Collection at Lizette Closet Scratch
Litsenziya: cc-by-nc-sa
Annotatsiya
The paradigm of contemporary fashion design has transcended physical boundaries, venturing into the boundless realm of digital and interactive media. This phenomenon, accelerated by technological advancements and the popularity of virtual metaphors, demands innovative approaches to exploring the aesthetics and functionality of clothing. The digital entertainment landscape in Indonesia has witnessed the massive popularity of online role-playing games (RPGs), where players can build virtual identities, explore complex narratives, and create microeconomic ecosystems. The popularity of this genre highlights the audience's strong desire for immersion and personalization in digital experiences, including character visualization through virtual clothing. However, there is a significant gap in scientific literature examining the integration of traditional clothing design and easily accessible digital creation platforms such as Scratch. This study explores “Luxury Roleplay Adventure: Explore the New LuxGold Collection at Lizette.Closet Scratch!” using the ADDIE framework to examine the integration of a luxury fashion collection themed around the Indonesian royal family into a Scratch-based RPG. Drawing on interviews with five experts in digital fashion, game development, and academia, the findings highlight the importance of character personalization and narrative-driven clothing choices, where each outfit serves as a “narrative key.” Despite Scratch’s graphical limitations, asset optimization and minimalist design can preserve the sense of luxury, while ethical and sustainability values can be embedded through narrative and remixing features. This research contributes to discussions on fashion design evolution and the role of UGC platforms in digital fashion innovation.
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