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The Rise of Breakout Branding in Emerging Markets

Pinaki DasguptaInternational Management Institute, New Delhi, IndiaArindam BanikSamarkand State University named after Sharaf Rashidov, Samarkand, Uzbekistan
2025en

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ABI

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Mavzular

International Business and FDIGlobal Trade and CompetitivenessEntrepreneurship Studies and Influences

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DOI
10.1007/978-981-96-1914-6_2

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