SPEECH CULTURE AND MODERN YOUTH VOCABULARY

This article analyzes the interrelation between speech culture and the vocabulary ofmodern youth. It examines the communication style of today’s young people, innovations in their use oflinguistic units, and the influence of social networks on vocabulary. The emergence of new words,abbreviations, and English borrowings in youth speech, as well as their impact on speech culture, arediscussed. The importance of adhering to speech culture norms and ways to promote them among youngpeople are also highlighted. The study results show that under the influence of modern technologies andglobalization, youth vocabulary is rapidly changing, which requires new approaches to shaping andmaintaining a high level of speech culture.

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