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EFFECTIVE USE OF MEDIA MARKETING IN ENSURING COMPETITIVENESS OF RETAIL ENTERPRISES

Aziza MatyakubovaLecturer, Department of Economics Urgench State University named after Al-Beruni

Open MINDrepository2026

Ochiq kirishYashil

Litsenziya: cc-by

Manbada oʻqishdoi.org(yangi oynada ochiladi)

ABI

Annotatsiya

This thesis examines effective use of media marketing in ensuring competitiveness of retail enterprises in Uzbekistan based on empirical analysis of 187 retail companies during 2020-2024 and consumer survey data (n=2,340).

Hali tarjima qilinmagan

Mavzular

Education, Innovation and Language Studies Sustainability and Innovation in Business Consumer Retail Behavior Studies

Identifikatorlar

DOI: 10.5281/zenodo.18437979

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