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DIGITAL TECHNOLOGIES AND THE DEVELOPMENT OF NATIONAL POP ART.

Guliniso To'xtaxunovaO'zDK huzuridagi Botir Zokirov nomidagi Milliy estrada san'ati instituti Iqtidorli talabalarning ilmiy-tadqiqot faoliyatini tashkil etish bo'limi boshlig'i
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This article analyzes the development of national pop (estrada) music in the context of digital technologies, the influence of the Internet and social networks on pop creativity, and the role of digital platforms in promoting national music. Special attention is given to preserving national identity and supporting young artists in the digital environment.

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