O‘zbek tili media diskursida alogik ifodalarning pragmatik xususiyatlari

This article analyzes the pragmatic and stylistic features of alogical expressions in Uzbek media discourse. The study examines logically unusual expressions used in advertisements, mass media texts, and everyday communication. Particular attention is paid to the emotional and pragmatic impact of such units on the audience. The research reveals that alogical expressions serve as an effective stylistic device in attracting public attention and increasing the expressiveness of media texts.

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