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Drivers and barriers to metaverse adoption in education: An integrated behavioral reasoning and innovation resistance perspective

Jihad MohammadGraduate Business School (GBS), UCSI University, Kuala Lumpur, MalaysiaNur Zulaikha Mohamed SadomFaculty of Business and Communications, INTI International University, Nilai, MalaysiaFarzana QuoquabAzman Hashim International Business School (AHIBS), Universiti Teknologi Malaysia, Kuala Lumpur, MalaysiaShahid RasoolDepartment of Management and Marketing, School of Business and Economics, Westminster International University in Tashkent, Tashkent, Uzbekistan

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