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When transparency signals backfire: A reverse signaling framework for trust erosion in online hotel reviews

Redouane BakrimEDC Paris Business School, OCRE Research Lab, Puteaux, FranceMartin Yongho HyunDepartment of Management & Marketing, WIUT Business School, Westminster International University in Tashkent, Tashkent, UzbekistanOuidade SabriDepartment of Marketing, College of Business, Alfaisal University, Saudi ArabiaSeoki LeeSchool of Hospitality Management, The Pennsylvania State University, PA, USAHyeon-Cheol KimSchool of Business Administration, College of Business & Economics, Chung-Ang University, Republic of Korea

International Journal of Hospitality Managementjournal2026en

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ABI

Annotatsiya

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Mavzular

Access Control and Trust Digital Marketing and Social Media Public Relations and Crisis Communication

Identifikatorlar

DOI: 10.1016/j.ijhm.2026.104776

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