THE USE OF DIGITAL MARKETING STRATEGY IN THE ACTIVITY OF GARMENT AND KNITTING ENTERPRISES

The current article concentrates on the feature of digital marketing strategy, digital marketing technologies as well as it scrutinizes theoretical philosophies of digital marketing strategies and their use in garment, knitting, textile enterprises, At the same time, it studies the essential elements of digital marketing strategy needed in activity of garment, knitting and textile enterprises and the use of in fashion field and for their further development processes of the enterprises and fashion industry

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