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Decoding AI-driven personalisation in the post-pandemic tourism: an extended theory of planned behavior model integrating trust, perceived value, perceived risk, actual use, and decision quality

Hemanth Kumar SFaculty of Management Studies, CMS Business School, JAIN (Deemed-to-be University), Bengaluru, IndiaDinesh NilkantFaculty of Management Studies, CMS Business School, JAIN (Deemed-to-be University), Bengaluru, IndiaRavichandran KrishnamoorthyFaculty of Management Studies, CMS Business School, JAIN (Deemed-to-be University), Bengaluru, IndiaPrabha KiranWestminster Business School, Westminster International University in Tashkent, Tashkent, Uzbekistan

2026en

Ochiq kirish: yoʻq

ABI

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Annotatsiya mavjud emas.

Identifikatorlar

DOI: 10.1007/s13198-026-03396-5

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