Enhancing the GLOBAL Competitiveness OF Nigerian Tertiary Institutions: Strategies for Attracting INTERNATIONAL Students

This study investigated the factors responsible for the low enrollment of International students in Nigerian tertiary institutions and explored strategic measures to reposition these institutions to attract a larger number of foreign students. Using an empirical research design and a sample of 370 respondents (academic staff, administrative staff, and students) from selected institutions in the Federal Capital Territory, Abuja, data were collected through structured questionnaires and analyzed using descriptive and inferential statistics. Findings revealed that inadequate infrastructure, security concerns, high tuition and living costs, weak International visibility, and cumbersome admission processes were major constraints discouraging International student enrollment. Strategic interventions such as improving academic facilities, enhancing campus safety, offering affordable tuition and accommodation, and strengthening global marketing were identified as effective means of repositioning Nigerian universities for International competitiveness. The study concludes that addressing these challenges holistically can significantly increase International student enrollment and enhance the global standing of Nigerian tertiary education.

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