A GREEN APPROACH TO PRODUCT QUALITY RISK MANAGEMENT BASED ON CORPORATE ENVIRONMENTAL RESPONSIBILITY

The research aims to develop a green approach to product quality risk management in the Eurasian economy.To this end, drawing on official international statistics for 2025, the authors summarized the empirical experience of twenty green economies of Eurasia belonging to the Eastern Europe & Central Asia region.The resulting approach comprises, first, a Eurasian model of environmental risk management of product quality, which mathematically describes the dependence of environmental product quality risks on managerial factors.Second, it includes alternative forecast scenarios for changes in product quality in the green economy of Eurasia up to the completion of the Decade of Action (until the beginning of 2031), depending on the intensity of efforts to combat environmental quality risks and the managerial measures applied by organizations.On this basis, the scenario of rapid environmentalization is substantiated as preferable, while the continuation of gradual environmentalization of quality risk management in Eurasia up to 2031 is deemed undesirable.Third, the research proposes applied solutions for improving environmental product quality risk management in Eurasia, the implementation of which will accelerate the reduction of production and consumption waste and decrease industrial air pollution in Russia, Serbia, and Uzbekistan.

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