FORMATION OF MORAL HYGIENE OF YOUNG PEOPLE IN THE CONDITIONS OF ARTIFICIAL INTELLIGENCE AND DIGITAL TECHNOLOGIES: A SOCIO-PHILOSOPHICAL ANALYSIS

This article presents a socio-philosophical analysis of the formation of moral hygiene among young people in the context of artificial intelligence and digital technologies. The rapid expansion of the digital information environment and the widespread use of AI systems significantly influence young people’s worldview, value orientations, and moral behavior. In this context, the concept of moral hygiene is substantiated as a socio-philosophical category aimed at ensuring the moral and spiritual well-being of individuals, promoting critical thinking, improving media and information literacy, and developing moral immunity against manipulative information and destructive ideas. The research employs historical-logical, comparative, systemic, and socio-philosophical methods. The ethical ideas of Eastern and Western thinkers concerning moral purification, self-control, and personal development are analyzed in relation to the challenges of the digital age. As a result, a theoretical model for the formation of moral hygiene among young people in the digital society is proposed.

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