The Influence of Financial Literacy and Gender Diversity on Digital Investment Decisions

This study examines the effects of financial literacy and gender on investment decisions among 115 Accounting students at the Indonesia University of Education (UPI) who use digital banking services. Employing a quantitative approach with multiple linear regression analysis, the findings reveal that financial literacy significantly and positively influences investment decisions (β = 0.614, p 0.001), fostering more rational choices. Conversely, gender shows a weaker, statistically non-significant positive effect at the 5% level (β = 0.198, p = 0.083). Simultaneously, both variables account for 32% of the variance in investment decisions (R² = 0.32). These findings support Behavioral Finance Theory, proving that cognitive capability plays a far more crucial role than demographic characteristics in shaping investment behavior within a digital environment. Consequently, enhancing financial literacy among university students is vital to promoting responsible investment decision-making in the digital financial ecosystem.

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