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Defining collectivism as duties in relationships rather than generalized warmth improves predictive validity in 100 cultures

Thomas TalhelmDepartment of Psychology, Arizona State University, Tempe, AZ, USA. [email protected]Liuqing WeiHubei UniversityRui SunDepartment of Marketing, ESADE Business School, Barcelona, SpainDanila MedvedevDispute Resolution Research Center, Kellogg School of Management, Northwestern University, Evanston, IL, USAAlvaro San MartinManaging People in Organizations, IESE Business School, Madrid, SpainMai HelmySultan Qaboos University, Psychology Department, College of Education, Muscat, OmanAdil SamekinSchool of Liberal Arts, M. Narikbayev KAZGUU University, Astana, KazakhstanAlejandra; id_orcid 0000-0001-7239-3200 Zaragoza SchermanDepartment of Psychology and Behavioural Sciences, Aarhus University, Aarhus, DenmarkAlexander EnglishCenter for Behavioral Research Across Cultures, School of Psychology, Wenzhou-Kean University, Wenzhou, China. [email protected]Andreea UrsuFaculty of Educational Sciences, Ștefan cel Mare University of Suceava, Suceava, RomaniaSéamus A. PowerDepartment of Psychology, University of Copenhagen, Copenhagen, DenmarkChia‐Wen ChenThe Psychometrics Centre, University of Cambridge, Cambridge, UKQionghan ZhangSchool of Business Administration, Zhejiang Gongshang University, Hangzhou, ChinaAli H. Al‐HoorieRoyal Commission for Jubail and Yanbu, Jubail, Saudi ArabiaAnnabella Osei-TutuDepartment of Psychology, University of Ghana, Accra, GhanaLaura VuillierPsychology, Bournemouth University, Poole, UKKatija KhanUniversity of Guyana, Georgetown, GuyanaAmanda AtwoodKubatana.net, Harare, ZimbabweLuxi ShenDepartment of Marketing, Chinese University of Hong Kong, Hong Kong, ChinaMuhammad RizwanCentre for Counseling and Social Wellbeing, University of Haripur, Haripur, PakistanSerigne Abdou Lahat NdiayeUniversité Cheikh Anta Diop, Dakar, SenegalOumar BarryDepartment of Psychology, Cheikh Anta Diop University, Dakar, SenegalTengku Nila FadhliaDepartment of Psychology, Universitas Islam Riau, Pekanbaru, IndonesiaIgor GrossmannDepartment of Psychology, University of Waterloo, Waterloo, Ontario, CanadaJordan AxtDepartment of Psychology, McGill University, Montreal, Québec, CanadaNicholas Calbraith OwsleyBusara Center for Behavioral Economics, Nairobi, KenyaSalome NjambiBusara Center for Behavioral Economics, Nairobi, KenyaIllia YahiiaievFaculty of Psychology, Taras Shevchenko National University of Kyiv, Kyiv, UkraineKarine MalyshevaFaculty of Psychology, Taras Shevchenko National University of Kyiv, Kyiv, UkraineSerhii LytvynFaculty of Psychology, Taras Shevchenko National University of Kyiv, Kyiv, UkraineИрена СариеваNational Research University Higher School of Economics, Moscow, RussiaXuemin ZhangFaculty of Psychology, Beijing Normal University, Beijing, ChinaChen ZhaoFaculty of Psychology, Beijing Normal University, Beijing, ChinaRobert RitzAmerican University of Mongolia, Ulaanbaatar, MongoliaBoKyung ParkDepartment of Psychology, The University of Texas at Dallas, Richardson, TX, USAMaria ConstantinouDepartment of Computer Science and Center for Applied Neuroscience, University of Cyprus, Nicosia, CyprusMário José ChanjaClínica Sagrada EsperançaS. Arzu WastiSabanci Business School, Sabanci University, Istanbul, TurkeySynne Marit Kjelling SkagsethDepartment of Psychology, University of Oslo, Oslo, NorwayJonas R. KunstDepartment of Psychology, University of Oslo, Oslo, NorwayTuong Van VuFaculty of Behavioral and Movement Sciences, Vrije Universiteit Amsterdam, Amsterdam, the NetherlandsIsaraphorn PratumchaiImmunology and Microbiology, The Scripps Research Institute, La Jolla, CA, USAPhakkanun ChitthamFaculty of Psychology, Chulalongkorn University, Bangkok, ThailandNarendra Singh ThagunnaDepartment of Psychology, PadmaKanya Multiple Campus, Tribhuvan University, Kathmandu, NepalJyotshna DangiThe School of Psychology Nepal, Kathmandu, NepalTulips Yiwen WangInstitute of Analytical Psychology, City University of Macau, Macau, ChinaVassilis PavlopoulosDepartment of Psychology, National and Kapodistrian University of Athens, Athens, GreeceMichal KohútFaculty of Philosophy and Arts, University of Trnava, Trnava, SlovakiaFreyr HalldórssonDepartment of Business and Economics, Reykjavik University, Reykjavik, IcelandDeborah ShulmanDepartment of Philosophy, University of St Andrews, St Andrews, UKAnita DeákInstitute of Psychology, University of Pecs, Pecs, HungaryWatcharaporn BoonyasiriwatFaculty of Psychology, Chulalongkorn University, Bangkok, ThailandBojana VećkalovPolitical Science, Radboud University, Nijmegen, the NetherlandsRicardo B. RodriguesInstituto de Investigação Científica TropicalRui Costa‐LopesInstituto de Ciências Sociais, Universidade de Lisboa, Lisbon, PortugalPatricia GaleDepartment of Psychology, Faculty of Humanities and Social Sciences, University of Zagreb, Zagreb, CroatiaWilliam J. ChopikDepartment of Psychology, Michigan State University, East Lansing, MI, USALusanda SekajaAfrican Centre for Epistemology and Philosophy of Science, University of Johannesburg, Johannesburg, South AfricaOrla MuldoonPsychology, Queens University Belfast, Northern Ireland, UKDonna-Maria B. MaynardUniversity of the West Indies, Cave Hill, BarbadosAshley Foster-EstwickGeorge Alleyne Chronic Disease Research Centre, University of the West Indies, Cave Hill, BarbadosAmy H. DuVictoria University of Wellington, Wellington, New ZealandRabi’ah AminudinPolitical Science, International Islamic University Malaysia, Kuala Lumpur, MalaysiaEdna KabalaEconomics, The Copperbelt University, Kitwe, ZambiaMarcus Eugênio Oliveira LimaDepartment of Psychology, Universidade Federal de Sergipe, São Cristóvão, BrazilEunkook M. SuhDepartment of Psychology, Yonsei University, Seoul, South KoreaMichael MuthukrishnaDepartment of Psychology, New York University, New York, NY, USAJinseok P. KimDepartment of Psychology, Yonsei University, Seoul, South KoreaKazi Nur HossainDepartment of Psychology, Jagannath University, Dhaka, BangladeshArobindu DashDepartment of Psychology, International University of Business, Agriculture and Technology, Dhaka, BangladeshStefan AgrigoroaeiTakeshi HamamuraSchool of Population Health, Curtin University, Perth, Western Australia, AustraliaMahsa AmirzadehUQ Business School, The University of Queensland, Brisbane, Queensland, AustraliaLiliya SultanovaPsychology Faculty, Moscow State University in Tashkent Named After M.V. Lomonosov, Tashkent, UzbekistanRocío A. Rivera CrespoPsychology Department, University of Puerto Rico, Rio Piedras Campus, San Juan, Puerto RicoYing LinGraduate School of Business, Stanford University, Palo Alto, CA, USAKara LordUniversity of Guyana, Georgetown, GuyanaYuri MiyamotoGraduate School of Social Sciences, Hitotsubashi University, Kunitachi, JapanValeria VitaleDepartment of Developmental and Social Psychology, Sapienza University of Rome, Rome, ItalyMasaki YukiDepartment of Behavioral Science, Hokkaido University, Sapporo, JapanYugo MaedaDepartment of Management, Nagoya University of Commerce and Business, Nisshin, JapanHamidreza HaratiSchool of Management, College of Business and Law, RMIT University, Melbourne, Victoria, AustraliaAmirhossein AbdollahzadehFaculty of Management, University of Tehran, Tehran, IranNara PratumchaiIndependent Researcher, Banglamung, ThailandJonathan C. de la CernaDepartment of Psychology, University of the Philippines Cebu, Cebu, PhilippinesErik ChavezBusiness School, Finance Department, Imperial College London, London, UKSolenne CarofGroupe d'Étude des Méthodes de l'Analyse Sociologique de la SorbonneElizabeth A. GilbertIndependent Researcher, Charleston, SC, USANelson Molina-ValenciaPsychosocial Studies, Universidad del Valle, Cali, ColombiaTobias EbertInstitute of Behavioral Science and Technology, University of St. Gallen, St. Gallen, SwitzerlandPepi PandiloskiHarris School of Public Policy, University of Chicago, Chicago, IL, USAFrank Ephraim KaphesiPhysiotherapy, University of Malawi, College of Medicine, Blantyre, MalawiKalliopi IoumpaFaculty of Behavioral and Movement Sciences, Vrije Universiteit Amsterdam, Amsterdam, the NetherlandsAdi ShakedFaculty of Psychology, Chulalongkorn University, Bangkok, ThailandRebecca NamatovuDepartment of Management Society and Communication, Copenhagen Business School, Frederiksberg, DenmarkSamuel DawaFaculty of Marketing & Hospitality, Makerere University Business School, Kampala, UgandaAdam L. PutnamDepartment of Psychology, Furman University, Greenville, SC, USAOthman AlkhadherPsychology Department, Kuwait University, Shuwaikh, KuwaitEugene OhuOrganizational Behaviour, Lagos Business School, Pan-Atlantic University, Lagos, NigeriaAgustín EspinosaDepartamento Académico de Psicología, Pontificia Universidad Católica del Perú, Lima, Peru
2026en
ABI

Annotatsiya

Experts widely agree that East Asian cultures are more collectivistic than Western cultures. Yet 76 survey studies found no reliable difference. Our explanation is that the most-used surveys are contaminated with 'warm fuzzy' items, which describe warmth and prosociality towards everyone near and far. We argue that collectivism is better understood as 'responsibilism', which emphasizes responsibilities in close relationships. A survey found that many cultural psychologists expect collectivistic cultures to agree with warm fuzzy items. Then we developed a responsibilism scale and tested 12,247 people in 100 cultures. Results showed large cultural differences (d = 3.98 [2.50, 5.43]) that were previously obscured by flawed measurement. Responsibilism predicted differences across societies (such as family ties and corruption) and individuals (social class and politics) that most earlier scales missed. This study offers a solution to previous puzzling findings by distinguishing warm fuzzy prosociality from responsibilism and introducing a scale with stronger predictive validity.

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