Normative Legal Analysis of Corporate Legal Responsibility for Greenwashing Practices and Environmental Damage: Case of Dayak Kanayat’n

This study investigates corporate legal liability for greenwashing practices that cause environmental harm in Indonesia. Growing global pressure for sustainable business practices has prompted many corporations to publicly commit to protecting the environment, but such narratives often serve as public relations efforts rather than genuine ecological responsibility. Using a normative juridical method with statutory and conceptual approaches, this research identifies the patterns and defining features of greenwashing while assessing the sufficiency of Indonesia's existing legal framework. Drawing on the cases of PT Bumi Mekar Hijau and PT Dairi Prima Mineral, the analysis shows that greenwashing occurs through deceptive environmental claims and forms of administrative legitimization. The analysis further shows that regulatory greenwashing in forest management may threaten customary ecological spaces such as Panyugu of the Dayak Kanayat’n community when environmental protection narratives are inconsistent with their implementation. While environmental, consumer protection, and corporate legislation offer partial grounds for accountability, the absence of dedicated anti-greenwashing rules and weak enforcement continue to limit legal protection. Harmonized legal reform is therefore essential to strengthen corporate accountability and protect the public's right to a healthy environment.

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