AN EMPIRICAL STUDY OF ACTIVE TOURISM DEVELOPMENT IN UZBEKISTAN

This study presents an empirical investigation of active tourism development in Uzbekistan by assessing its current state, development potential, and future prospects. The research examines the economic, social, infrastructural, and organizational factors influencing the development of active tourism using empirical evidence. Based on the findings, scientifically grounded recommendations are proposed to enhance the effective utilization of regional tourism resources, improve the quality and competitiveness of tourism services, and promote sustainable tourism development. The results contribute to the diversification of tourism products and strengthen the competitiveness of Uzbekistan's tourism sector in the international tourism market.

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