ИСКУССТВЕННЫЙ ИНТЕЛЛЕКТ КАК СТРУКТУРНЫЙ ФАКТОР ТРАНСФОРМАЦИИ СОВРЕМЕННОЙ СФЕРЫ УСЛУГ

The article examines the practical significance of artificial intelligence (AI) technologies in transforming and enhancing the efficiency of the service sector at both global and national levels. Based on an analysis of international research and statistical data, it is demonstrated that AI contributes to process automation, optimization of business models, and personalization of customer experience. Particular attention is given to the experience of Uzbekistan, where the implementation of AI is considered a key element of the state program “Digital Uzbekistan – 2030.” The paper presents examples of successful AI integration in the banking sector, healthcare, education, and tourism, and identifies institutional challenges and prospects for further development

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