YANGI O‘ZBEKISTONDA KREATIV IQTISODIYOTNI RIVOJLANTIRISHDA SUN’IY INTELLEKTNING ROLI

The article examines the strategic priorities for implementing the Law “On the Creative Economy” (No. ZRU-970, 2024) as well as Presidential Resolutions No. PP-64 (February 16, 2026) and No. PP-358 (October 14, 2024), aimed at supporting and advancing the creative sector in New Uzbekistan. Artificial intelligence (AI) is identified as a transformative driver of the creative economy, expanding opportunities for creative production while simultaneously introducing new challenges for traditional professions. The paper explores the impact of AI on creative industries, including art, music, film, literature, and media. Particular emphasis is placed on the role of generative neural networks, machine learning, and natural language processing technologies in enhancing creative efficiency and productivity. Using Uzbekistan as a case example, the study substantiates the strategic importance of training creative professionals equipped with AI-related competencies. The issues of authorship, intellectual property protection, and the evolving freelance labor market in the context of widespread AI adoption are also discussed.

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