ДИАГНОСТИКА РЕФЛЕКСИВНОГО КОМПОНЕНТА МАРКЕТИНГОВОЙ КОМПЕТЕНТНОСТИ СПЕЦИАЛИСТОВ ИНФОРМАЦИОННО-БИБЛИОТЕЧНОЙ СФЕРЫ

Using empirical data from a survey of 60 information-library centre specialists, the article diagnoses the reflexive component of marketing competence. A quantitative gap between the implementation and the recognition of marketing practices (0.43 per respondent) and its inverse dependence on self-assessment are revealed. Pedagogical implications are substantiated.

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