FOREIGN EXPERIENCE OF USING DIGITAL MARKETING TECHNOLOGIES IN GARMENT AND KNITTING ENTERPRISES

The current article concentrates on the studies of digital marketing technologies use in foreign countries and foreign experience of specific aspects of digital marketing technologies utilized in variety of fields Moreover, the article studies the elements of digital marketing technologies being implemented such as AI, VR, AR, Social media marketing (SMM), electronic commerce, digital printing in textiles and others in garment, knitting, textile industries, fashion sectors.

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