A STUDY ON THE AESTHETICS OF NATIONAL HOLIDAYS REFLECTING THE HARMONY OF TRADITION AND MODERNITY

National holidays can be seen as concentrated aesthetic events where traditional symbolic systems meet the contemporary systems of staging, media, and design. The current study explores how the visual, ritual, and spatial language of national holidays is transformed in the encounter of traditional and contemporary ways of presentation, and suggests an approach to interpreting such encounters as aesthetic harmony rather than disjunction. The case study analyzes the festive culture of Uzbekistan focusing on the ancient spring holiday Navruz and the modern state holiday Independence Day. The architectural structure of the research is based on the combination of two layers: the traditional aesthetic layer made up of ritual, costume, crafts, and oral symbolics; and the modern aesthetic layer made up of digital media, urban lighting and design, and technology-enabled access, bridged by the third mediating layer of continuity, interpretation, and co-design. The comparative and illustrative analysis in terms of six aesthetic criteria – symbolism, color and ornament, ritual depth, technological convergence, public engagement, and value to national brand – reveals not only the conflict between traditional and modern registers in the aesthetics of national holidays, but also a selective combination of these registers based on the depth of tradition and civic role of a holiday. The results reveal that the aesthetic coherence of national holidays is realized more through the selective preservation of symbolic legitimacy combined with the use of modern technologies than through the process of modernizing and diluting traditional elements.

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