Ontological Transformation of Moral And Aesthetic Values in the Mediated Human Experience

This research presents a comprehensive philosophical investigation into the transformation of moral and aesthetic values within human consciousness, particularly under the influence of the contemporary media environment. With the rapid integration of digital technologies into all spheres of social life, the fundamental structure of human value systems has undergone significant shifts. Mass communication channels, including television, digital platforms, and social media networks, have evolved into dominant forces shaping individual perception, cognitive patterns, and moral orientations. The dissertation critically examines how ethical and aesthetic messages are constructed and transmitted through mediated content, as well as their cumulative effect on collective consciousness. It highlights the contradictions emerging between these media-constructed values and longstanding cultural and spiritual traditions. The study identifies key transformative agents such as globalization, cross-cultural interactions, internet subcultures, and the intensified consumption of information that jointly contribute to the erosion or reconfiguration of traditional value frameworks. Philosophical analysis in the research emphasizes that the ongoing transformation is not only superficial but deeply ontological in nature, influencing the way individuals perceive beauty, morality, and their social roles. In response, the dissertation proposes a series of practical recommendations aimed at fostering media literacy, reinforcing humanistic ethical standards, and cultivating aesthetic sensitivity in the digital realm. Ultimately, this research offers both theoretical insights and practical strategies for navigating the evolving tension between modernity and tradition. It underscores the importance of sustaining a media culture that nurtures ethical awareness, emotional intelligence, and spiritual depth to uphold human dignity and social harmony in an age marked by technological mediation.

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