KORXONANING EKSPORT SALOHIYATINI BAHOLASHNING NAZARIY-USLUBIY ASOSLARINI TAKOMILLASHTIRISH

The article examines the development of enterprises’ foreign economic activity and the effective use of export potential under globalization and intensifying international competition. It substantiates the need to take production, financial, innovation, marketing, logistics and foreign market factors into account in a comprehensive way when assessing an enterprise’s export potential. Five relative indicators of export performance (the share of export product cost, the share of innovative products, the efficiency of export sales, the share of export profit in total profit and export profitability) were systematized, and an integral index calculated with expert weights was proposed on their basis. A conceptual model built on a cause-andeffect chain from resources to financial results was developed, and criteria for dividing enterprises into groups with high, medium and low export potential were substantiated. The results can be used to identify an enterprise’s opportunities to enter foreign markets, assess the factors that limit its competitiveness and make decisions on the strategic management of export activity.

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