A COMPREHENSIVE ANALYSIS OF THE EVOLUTION OF SCIENTIFIC VIEWS ON THE ROLE OF THE SERVICE SECTOR IN THE ECONOMY

The article examined the evolution of scientific views on the service sector’s economic role. Historical, institutional, evolutionary and comparative approaches were applied. Classical, neoclassical and contemporary interpretations of value creation through services were systematised. The roles of knowledge, human capital, information technologies and consumer interaction were analysed. Servitization, service-dominant logic, the experience economy and digital platform concepts were compared. A theoretical matrix of approaches to service value creation was developed. Connections with structural change and business model transformation were synthesised. The findings provided a theoretical basis for service research and management development. Further research directions concerning artificial intelligence and platform ecosystems were identified.

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