DEVELOPING LAST-MILE LOGISTICS IN ECOMMERCE

Fast growth of online trade has made the last mile the most visible and, for many operators, the least controlled part of the delivery chain. This article proposes a structural model of last-mile logistics for e-commerce that consists of five linked stages (order consolidation, allocation, dynamic routing, customer interface and feedback integration), four groups of actors and a feedback loop that returns delivery data to planning. For assessing such a model, a system of four criteria with eight indicators is offered: flexibility, scalability, customer satisfaction and integration capability. A hypothetical comparison of two delivery configurations shows how the composite index is calculated and why cost per parcel should be read next to it. The model is conceptual and requires empirical testing.

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