TRANSPORT KORXONALARIDA ENERGIYA TEJAMKOR XIZMATLARNI RIVOJLANTIRISHNING MARKETING MEXANIZMLARINI TAKOMILLASHTIRISH

The article examined marketing mechanisms for developing energy-efficient services in transport enterprises. Systems thinking and service-dominant logic informed comparative analysis, synthesis and conceptual modelling. Official statistics and international reviews were used to examine railway electrification, public transport renewal and digital payments. Service design, pricing, green communication, corporate logistics and loyalty tools were organised into a framework for translating energy efficiency into customer value. A composite marketing performance index and an approach to calculating progress towards infrastructure targets were proposed. A conceptual model linked policy targets, enterprise marketing and performance monitoring. Recommendations addressed environmental information reliability, service quality and stronger customer relationships.

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