Organizational and Economic Mechanisms for Establishing Long-Term Cooperation with Clients in the B2b Market of Textile Enterprises

This article analyzed organizational and economic mechanisms for developing long-term customer relationships in the B2B textile market. The study integrated commitment-trust theory, network approach, and relationship marketing concepts. An empirical assessment was conducted based on Uzbekistanʼs textile export indicators. A conceptual model was developed, including institutional trust, contractual-legal, digital-information, and financial-economic mechanisms. The model was proposed to enhance partnership stability, improve export efficiency, and strengthen long-term customer relationships in B2B markets.

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