DEVELOPMENT OF DIGITAL MARKETING TECHNOLOGIES AND DIGITAL ECONOMY IN INCREASING COMPETITIVENESS OF GARMENT, TEXTILE INDUSTRY WITHIN REGIONAL CONTEXT

Problem statement: Digital marketing technologies and digital economy development have been contributed to the economy of the developing countries including in Uzbekistan. Thus, conceptual and theoretical foundations have to be investigated in order to provide some insights in the current fields as well as analytics insights have been undertaken to review and provide further references for the future research works. Therefore, it is essential to study both conceptual foundations and make analytical reviews as well.

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